Rosé Launch 2024
I have conceptualised and designed multiple projects. The consistent design/application of the brand visual language has helped The Uncommon become the most successful English canned wine brand in the UK.
The launch of the 2024 Rosé wine focused on an element of the tasting notes. Welcome to the Garden of strawberries and dreams. A dream-like summer utopia. An exploration of taste, A relaxing environment allowing you to drift into a dreamlike haze.
The visual language, art direction and bar activation are all based around a dream like style.
Still Wine Launch. 2024
In celebration of the launch of three new still wines, we created a campaign focusing on ‘The still life’. This involved a product shoot where myself and the photographer had to be creative with a low budget execution and produce some ‘still life scenarios around the hero product.
We then held an event in a gallery hosted by a local artist that allowed guests to participate in creating their own ‘still life’ of a table set up and the canned wines.
An Uncommon Journey. 2022
The brand world of The Uncommon is based around the concept of exploring the unknown and travelling on an adventure to a far away land.
For the 2022 Rosé Festival in the heart of Covent Garden we created a modern style train station with a nod to the stations of the Victorian era.
