I designed the visual style for a new brand platform (created by a strategist at Founded, London) for this Sports charity that supports elite, young athletes. I was also involved in the art direction of the shoot.

The style demonstrates just how dedicated and committed these young athletes are at achieving their dreams. They will go to any lengths to get to where they want to be. The intense photography style is backed up by the black and gold colour, giving an elite and professional feel.

The work was used at the annual SportsAid, Sports Ball - a fundraiser to help support the next generation of athletes.