A rebrand for Sovereign, who provide social housing for over 70,000 residents, they also develop housing under the company Sovereign Living. Working with my Creative Director we developed a structured brand that is based on the ‘foundations’ of the housing and development industry.

With the use of a strict grid system that represents the housing and architectural world, we created a fresh, consistent looking brand that appeals to all the residents. The brand has an editorial feel typographically and visually to represent the many stories of the residents.

I designed the visual language, brand guidelines, annual report and many other comms.